Built in the open.

The mission gets a home

We had flavours, we had prices, and nowhere that said plainly what we’re actually for. That page exists now, and it carries the whole argument.

• An Our mission page published — why twelve flavours carry twelve checkerboards, why the wrapping is the promise, and why one standard travels wherever this food goes.
• All twelve flavours shown with their real wrapping, in the order they sit in our product data.
• A partner rail added: Prendys first, as the local stocking us today, with the delivery platforms alongside.
• The five growth stages published, with the figures held back to the end of the page. Mission first; the numbers are proof, not the opening line.

The voice, fixed

Every page now opens on the mission and the world we’re building. Joining the movement comes before being shown the numbers.

The numbers are still there, in full and unrounded — what each partner earns, what each stage is costed at. They have simply stopped being the first thing anyone reads.

An editor, so the words stay ours

An in-place editor now lets us retype any heading or paragraph and swap any image on the public pages, then download the updated files and upload them ourselves. It writes nothing on its own, and it is kept out of search engines.